Its purpose. Its owner.
Most of a technology audit comes down to two questions.
What is its purpose? Not what it was originally installed to do. What role does it serve today?
Who owns it? Not who set it up. Who is responsible for it now: monitoring it, updating it, renewing it, deciding whether it stays?
Applied consistently across plugins, extensions, custom code, core business systems, integrations, subscriptions, tracking pixels, and user access, those two questions give you most of what you need. A full audit can go deeper, but these two questions alone surface the gaps that matter most and get you moving.
The items without clear answers to both are the ones to look at first. Not because they are definitely causing problems, but because an unowned, undefined part of a system is exposure that’s worth understanding.
Most organizations find the list of items without a clear current owner is longer than expected. That’s not unusual. It’s what happens as systems accumulate over time.
Asking the questions makes it visible. And visible is where the work can start.