MCN Findraising Conference 2026
From Digital Signals to Fundraising Decisions
The short version of the session:
You already collect enough data. The work is sorting the small set of signals that steer decisions from the much larger set that just describes activity, mapping those signals to the four stages of the donor journey, and reading them against a baseline. Four numbers, once a month, in tools you already have.
Download the materials:
The one-page version of the whole framework: the four stages, the index card, the sample scenarios, and the five-step reset.
The full deck as presented.
Three ways to keep moving forward.
Try all three or pick the one that feels most helpful.
01
Download the ebook
The full Do This First framework in one place. Download it, share it, come back to it when you need it.
02
Take the digital systems check
Twelve questions. Five minutes. A clearer picture of where your digital systems are working and where they're creating drag.
03
Schedule time with us
No pitch. If you've got a specific situation you want to think through, we're happy to spend thirty minutes on it.