DIGITAL ROI AND ANALYTICS
Is your data all over the place?We’ll help you wrangle your multiple sources for data, your digital policies based on data collected, data security, and compliance in the markets where you operate.
Are your analytics overwhelming and/or underutilized?We’ll complete a full review of your current analytics, including what’s being tracked, from where the data is sourced, its accuracy, and who can access it (and who has the capacity and/or training to do so).
Then, we’ll look at methodologies for making decisions based on your analytics and how to effectively report out to the company and key stakeholders to drive consensus rather than division.
Do you know if your digital spend provides ROI?We’ll work with your team to determine which digital efforts are working, and which may be wasted. There may be areas in which you are overspending, or areas where you are underspending.
Can We Help You Strengthen Your Digital ROI and Analytics?
Our assessments can help build consensus and get your teams moving in the right direction. We’ve worked with hundreds of clients in the above situations and have a track record of success. Let’s chat.
A Little More About How We Work
Interviews with key team members – leadership, managers, and specialists – will help us understand how ROI and analytics play a part in your current digital efforts.
And, we’ll complete a comprehensive content and analytics audit – what are you tracking, how is content performing, what insights can be gleaned to inform future planning, what might be missing, and more.
We document everything. And we’ll package our findings up in a way that is most helpful to you and your team. Need a slide deck to present to key stakeholders? Need a data flow diagram or data source summary? Need a recommendation for how to calculate your costs per lead, per sale, or per acquisition? We’ve got you covered.
We’ll follow up with a few questions and more info. From there, we can decide if a quick chat makes sense. If you feel we could help, we’ll provide a proposal that clearly outlines our costs, processes, and deliverables.
- Digital Roadmap: Focus on Problems, Not FeaturesAre you stuck in the beginning or middle of your roadmap, or did it never even leave the station? Shifting gears toward business-oriented solutions to specific problems may just be the ticket.
- Optimize for People and ProcessTechnology is the natural focus when thinking digital, but don’t forget your team and your processes. These could be the key to a competitive advantage.
- Digital Roadmap: Form versus FunctionDon’t let the look of your digital roadmap drive the bus. Yes, it needs to be well-organized and visually appealing, but that shouldn’t get in the way of the driving strategies.