OVERALL DIGITAL STRATEGY
Has the shift to digital been difficult?We’ll assess your internal culture and processes, as well as competitors who may have leapt ahead. We’ll focus on a series of incremental wins, rather than massive efforts that may take years to launch.
Does real progress feel elusive?We’ll help you nail down your constantly shifting, or incomplete, digital strategy. And, we’ll make sure it’s sustainable.
Is your digital spend not providing a return?We’ll work with you to determine what your digital presence could and should cost and how to ensure your digital strategy delivers the change your business needs.
Are you looking for new direction?We’ll bring fresh ideas on how to bring digital into your business model, and not just what to execute, but how – including internal processes and governance, or working with agency partners.
Can We Help You Define Your Digital Strategy?
Our assessments can help build consensus and get your teams moving in the right direction. We’ve worked with hundreds of clients in the above situations and have a track record of success. Are you looking for a fresh path forward? Let’s chat.
A Little More About How We Work
Interviews will cover a wide range of team members and contacts – leadership, managers, specialists, users / customers, partners / vendors, and suppliers / distributors – to gain more insight about your business, your current digital presence, and plans for the future. We balance candid conversations with the people who are living and breathing the day-to-day efforts and strategic discussions with those who are driving the greater vision.
In this assessment, we’ll review your current roadmap, your data sources and flows, the competitive landscape, SEO / SEM performance and opportunities, accessibility compliance, lead generation, user experience, content management, analytics, workflows, integrations, tech stack… the whole shebang!
We document everything. And we’ll package our findings up in a way that is most helpful to you and your team. Need a slide deck to present to the leadership team? Need a set of wireframes to represent a key concept? Need a workflow diagram or organizational chart? We’ve got you covered.
We’ll follow up with a few questions and more info. From there, we can decide if a quick chat makes sense. If you feel we could help, we’ll provide a proposal that clearly outlines our costs, processes, and deliverables.
- ‘No’ May Be the Best Way to GrowIn the fast-changing technology landscape, especially in the midst of the pandemic, is now the time to take a step back and assess rather than continuing to add?
- Digital Roadmap: Focus on Problems, Not FeaturesAre you stuck in the beginning or middle of your roadmap, or did it never even leave the station? Shifting gears toward business-oriented solutions to specific problems may just be the ticket.
- The Marketing and Technology GapIt can be a long and winding road balancing the priorities, requirements, and processes of both IT and marketing teams. How do your teams work together?