The modern tech stack has become expensive. Multiple solutions, custom integrations, developers are hard to find and expensive, implementations take months if not years. Not to mention licensing fees, upgrade costs, security audits, and performance that is rarely, if ever, what you want it to be.
Instead, what if our next round of digital investment was focused on strengthening your team? You could build your content. You could improve service. You could mine data and analytics for insights. You could improve processes to help retain your best team members and create efficiencies that strengthen the business.
Technology and development, at least for some companies, has traditionally dominated the digital spend. However, technology in and of itself is rarely a competitive differentiator – especially in the current market where more and more companies are moving to cloud services that are available to all, regardless of market size or revenue.
When considering future options for your digital roadmap, it may be worth looking at people and processes. How can you build your team? How can you optimize workflows? You may get more bang for your buck. And you may get a true competitive advantage.
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