‘No’ May Be the Best Way to Grow
In the fast-changing technology landscape, especially in the midst of the pandemic, is now the time to take a step back and assess rather than continuing to add?
Digital Roadmap: Focus on Problems, Not Features
Are you stuck in the beginning or middle of your roadmap, or did it never even leave the station? Shifting gears toward business-oriented solutions to specific problems may just be the ticket.
The Marketing and Technology Gap
It can be a long and winding road balancing the priorities, requirements, and processes of both IT and marketing teams. How do your teams work together?
Optimize for People and Process
Technology is the natural focus when thinking digital, but don’t forget your team and your processes. These could be the key to a competitive advantage.
Digital Roadmap: Form versus Function
Don’t let the look of your digital roadmap drive the bus. Yes, it needs to be well-organized and visually appealing, but that shouldn’t get in the way of the driving strategies.
Alternative Approaches: Salesforce and CRMs
Can Salesforce meet your requirements? Almost certainly yes. But at what cost?
Outcomes Should Drive Technology, Not Vice Versa
Defining the optimal results first may seem counterintuitive, but focusing on the future helps you make smart decisions now – especially on technology.