In the fast-changing technology landscape, especially in the midst of the pandemic, is now the time to take a step back and assess rather than continuing to add?
Are you stuck in the beginning or middle of your roadmap, or did it never even leave the station? Shifting gears toward business-oriented solutions to specific problems may just be the ticket.
It can be a long and winding road balancing the priorities, requirements, and processes of both IT and marketing teams. How do your teams work together?
Defining the optimal results first may seem counterintuitive, but focusing on the future helps you make smart decisions now – especially on technology.